This year, I caved and bought the Pizza Hut Triple Treat Box.
What is the Pizza Hut Triple Treat Box? At its core, it’s a meal deal with two medium pizzas, a side of breadsticks, and some sort of desert. And yet, it is so much more. You see, it comes in a giant box, with smaller boxes within that box. If that’s a little confusing, just think of Russian nesting dolls, but instead of dolls, boxes of pizzas and breadsticks.
It seems every year during Christmas, Pizza Hut is dazzling the TV with commercials of the Triple Treat Box. Pizza Hut knows their audience. We don’t just want pizza; we don’t want just to be fed. We want to be entertained. For the past couple of years, I always said I’d get it (“Next year at Pizza Hut.”). This year, I finally came through with my well-wishing intentions. I bought the box, bit the bullet, splashed the cash.
I must say a little about ordering this Italian-inspired behemoth. When it comes to the medium pizzas, you can choose two, one-topping medium pizzas. Here’s where things get interesting: you can upgrade to premium pizzas if you want. That’s what I did, and I certainly have no regrets.
When upgrading, Pizza Hut may ask you some befuddling questions about what crust you want. I have no clue why they do this. They’ve got to know their audience. How can I say this nicely? I faithfully ate Little Caesar’s pizza once a week through nearly my whole college and post graduate career. It was a staple of my physical and emotional well-being. If you asked me how many crusts Little Caesar’s had, I’d say one. I really doubt there are Pizza Hut aficionados that know the various crusts on offer. Pizza Hut, nobody loves you that much.
If I could tell Pizza Hut anything, it’d be this: “Look Pizza Hut, nobody knows the difference between tavern style, hand tossed, thin crust, etc. Just give me your crust. Everybody’s got “their” crust. Domino’s, Papa John’s, Little Caesar’s. Just give me yours. You don’t have endlessly adoring fans that know all your crust types. I certainly don’t. Let's not make this complicated and awkward. Just give me “your” crust.”
During the ordering process, you can also upgrade the breadsticks and the desert. With the breadsticks, you can step up to cheese sticks, and if you’re feeling flush, cheese sticks with bacon and jalapeƱos (or something like that). With the desert, you can upgrade to some Cinnabon thing, brownies, or a giant cookie. Don’t quote me on this.
After ordering, I picked up the pizza. The two medium pizzas each have their own box. The bread sticks and cinna sticks come in another medium-sized box. All three of these boxes are stacked and then put inside another box. I had hoped that the pizzas came in euro-style, frameless corrugated carboard cabinet, with each of the pizza boxes forming a drawer. I seem to remember commercials that may have been the cause of my delusions and fantasies. Sadly, I was disappointed here. That aside, I paid for the food, and put my beloved passenger, the size of a small toddler, in the car and drove home. After all that excitement, I have to say the food was good, not great. But I knew that going into this whole experience.
For me, it really was about the experience, not the food. It’s about watching TV, commercials and all, seeing something you absolutely desire, and then getting it. It’s about knowing you are being marketed towards, but still wanting it anyways. It’s about getting the sides that your parents never bought for you (who gets cinnamon sticks at a pizza place?). It’s about unabashedly being a consumer and loving that too. For that, the box truly delivered.